Mitavite

Specialists in the equine industry

Mitavite is the leading Australian based premium equine nutrition manufacturer and supplier, they enjoy product sales success across the equine sector throughout Australia, New Zealand, Asia and the Middle East. It is the predominant feed choice of Australian trainers in both harness and thoroughbred racing.

The updated brand development covered a broad portfolio of external communications, marketing, advertising, online, social and packaging for this global leader. As a primary brand delivery devise – the packaging for the wide range of feed products was a key element in repositioning the Mitavite brand to a new range of consumers. The packaging facet of the brand refresh was a long and very detailed process which emcompassed the development of a new colour pallette, individually crafted illustrations, refined typographic treatment and the layout of a complex body of detailed nutritional information. The print run was done in China – therefore a clear and effective communication process was required with the off shore print team to assure all colours were perfectly reproduced.